5 Website Errors Small Business Owners Often Make (And How to Fix Them)

Have you been contemplating the idea of adding a website to your small business? In today’s digital age, approximately 73% of small businesses already have one. We understand that a good website can serve as a powerful tool for lead generation and conversion. However, a poorly planned website may not yield those same results. Today, I want to help you by identifying five mistakes small business owners make when opting for a website and provide possible solutions for each one of them so you can make informed decisions that benefit your business.

1. Lack of Clear Goals

I would like you to pause for a moment and ask yourself this question:

Why do I want a website?

Your answer holds the key to your website’s success. Whether you aim to boost sales, enhance your brand’s online presence, or simply believe it’s the right step for your business, it’s vital to have clear goals. Only when you define your objectives can you tailor your website accordingly. For example, if your goal is to increase sales, then your website should have good SEO, and you may want to consider expanding your brand’s presence on social media, engaging actively, and growing your audience. If your goal is to showcase professionalism to your clients and customers, then you may want to start by focusing on your website’s content, which brings me to the next point.

2. Not Investing in Content

We understand that you’re busy running your business, and you might assume that your web designer will handle all aspects of content creation. While this is true to some extent, there are parts of your website where your unique insights are invaluable. For instance, the “About Us” page often includes sections like “Our Story,” which a web designer may not fully understand unless you provide the details. Speaking of unique features of your business, have you considered your USP (Unique Selling Proposition)? A USP refers to the unique benefit that sets your company, service, product, or brand apart from competitors.

While discussing how to build a USP is beyond the scope of this article, it’s something you should ponder because it adds immense value to your website. A web designer won’t be able to determine your USP; that task falls to you.

3. Ignoring Mobile Optimization

Today, more users access websites from mobile devices than ever before. Ignoring mobile optimization can result in a poor user experience, leading to potential customers leaving your site. Mobile optimization ensures that your website is not only accessible but also user-friendly on smartphones and tablets. It involves responsive design, streamlined navigation, and fast loading times, all of which contribute to a positive mobile experience.

4. Not Taking Maintenance into Consideration

Website maintenance is like brushing your teeth – it may not be the most exciting task, but it’s essential for a healthy online presence.

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Imagine you have a website up and running, and suddenly you decide to update your service offerings or change an image. What’s your plan? Can you quickly contact your web designer to make these changes, or are you equipped to do it yourself? Furthermore, what if your website encounters security vulnerabilities? Technology evolves rapidly, and software needs constant updates to remain secure and up-to-date. Fortunately, numerous user-friendly tools simplify website maintenance, but you must incorporate maintenance into your website strategy. Whether you’re building your website yourself or planning to have someone else do it, you’ll need a hosting and maintenance plan.

5. DIY vs. Professional Web Design

In all honesty, if you possess the skills to create a professional and effective website yourself, then go ahead—you can save a substantial amount of money. However, if web design isn’t your expertise, consider enlisting the services of a professional. We’ve all encountered websites that make us hesitant to provide our credit card information, or worse, we couldn’t even find the navigation menu. While these might be extreme cases, building a quality website without prior expertise can be a time-consuming endeavor.

I’ve saved this for last because I didn’t want to distract from the information shared. At TecPro, we build websites for small businesses like yours. Each of the points we’ve discussed today is crucial, and we’re here to assist. We’ll work closely with you to determine your website’s goals and ensure that it reflects your business’s uniqueness. Our work is optimized for mobile devices, and we also offer various maintenance plans for your website’s security.

Don’t hesitate to contact us today to schedule a free consultation. We’re here to help.

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